Recognize the Symptoms
Identify the visible challenges affecting your organization.
For leaders ready to see what's causing friction, create
alignment, and move forward.


As organizations grow, their systems don't always keep pace. Friction shows up in disconnected teams, unclear ownership, and stalled work.
Important ideas can lose momentum when teams work from different messages, priorities, and expectations.
Customers receive different answers or experiences across teams, a signal that ownership, processes, or communication may be disconnected.
When responsibilities are unclear, work slows down and decisions move between teams without a clear home.
A strong strategy needs visible priorities, practical ownership, and a shared rhythm for turning plans into action.
Constant reaction leaves little room for thoughtful choices, making it harder to focus energy on the work that matters most.
Sustainable growth becomes difficult when people, systems, and customer needs are moving in different directions.
What looks like a people, process, or marketing problem may start elsewhere. Ascend 77 connects the patterns to help leaders see what needs attention.
When the pieces aren't aligned,
growth feels harder than it should.

We look beyond the symptoms to uncover what is really getting in the way.
Identify the visible challenges affecting your organization.
01
Identify the visible challenges affecting your organization.
Connect the issues to uncover what's really causing friction.
02
Connect the issues to uncover what's really causing friction.
Turn insight into a clearer path forward.
03
Turn insight into a clearer path forward.
See what needs attention. Decide what comes next.
04
See what needs attention. Decide what comes next.
18 questions across six categories to explore friction
and what needs attention.
01
How clearly and consistently your organization communicates its priorities, value, and direction internally and externally.
02
How consistently people experience your organization across interactions, channels, services, and relationships.
03
How clearly responsibilities are defined, information is shared, and work is coordinated across people and teams.
04
How effectively organizational priorities move from plans and decisions into clear responsibilities, actions, and results.
05
How clearly and efficiently decisions are made, communicated, and translated into action throughout the organization.
06
How well your people, processes, systems, and priorities evolve as the organization grows, changes, or becomes more complex.
Start with clarity. Decide what comes next.

Start with clarity, deepen the assessment, or build a longer-term path forward.
Recognize where friction may be showing up and what needs a closer look.
Explore underlying issues and patterns to clarify what needs attention.
Work with Ramona over time to turn insight into lasting change.
Strategist. Advisor. Problem
Solver.
Across strategy, communications, digital, customer experience, and governance, Ramona connects the dots to help leaders understand friction and see a clearer path forward.


01
College of William & Mary
02
University of Virginia
03
AI strategy and digital transformation
04
Marketing, communications & strategic leadership
05
Public-sector communications




They helped us see what we couldn't see on our own.