ascend77

Remove what
slows growth

For leaders ready to see what's causing friction, create alignment, and move forward.

A colorful rope knot representing connected growth
Dark rope knot caught between structural walls

When Growth
Gets Stuck

As organizations grow, their systems don't always keep pace. Friction shows up in disconnected teams, unclear ownership, and stalled work.

Important ideas can lose momentum when teams work from different messages, priorities, and expectations.

Customers receive different answers or experiences across teams, a signal that ownership, processes, or communication may be disconnected.

When responsibilities are unclear, work slows down and decisions move between teams without a clear home.

A strong strategy needs visible priorities, practical ownership, and a shared rhythm for turning plans into action.

Constant reaction leaves little room for thoughtful choices, making it harder to focus energy on the work that matters most.

Sustainable growth becomes difficult when people, systems, and customer needs are moving in different directions.

What's Really
Getting in the Way?

What looks like a people, process, or marketing problem may start elsewhere. Ascend 77 connects the patterns to help leaders see what needs attention.

When the pieces aren't aligned,
growth feels harder than it should.

A signpost showing strategy, people, customer experience, and processes communication

See What Others Miss

We look beyond the symptoms to uncover what is really getting in the way.

01

Recognize the Symptoms

Identify the visible challenges affecting your organization.

02

Reveal Hidden Patterns

Connect the issues to uncover what's really causing friction.

03

Restore Alignment

Turn insight into a clearer path forward.

04

See the Whole Picture

See what needs attention. Decide what comes next.

Organizational
Snapshot

18 questions across six categories to explore friction and what needs attention.

01

Marketing & Communication

How clearly and consistently your organization communicates its priorities, value, and direction internally and externally.

02

Customer Experience

How consistently people experience your organization across interactions, channels, services, and relationships.

03

Teams & Ownership

How clearly responsibilities are defined, information is shared, and work is coordinated across people and teams.

04

Strategy & Execution

How effectively organizational priorities move from plans and decisions into clear responsibilities, actions, and results.

05

Decision-Making

How clearly and efficiently decisions are made, communicated, and translated into action throughout the organization.

06

Growth & Alignment

How well your people, processes, systems, and priorities evolve as the organization grows, changes, or becomes more complex.

Take the Organizational Snapshot

Start with clarity. Decide what comes next.

A person walking along a bright path

Ways to Work
Together

Start with clarity, deepen the assessment, or build a longer-term path forward.

1.Organizational Snapshot

Recognize where friction may be showing up and what needs a closer look.

2.Growth Assessment

Explore underlying issues and patterns to clarify what needs attention.

3.Strategic Partnership

Work with Ramona over time to turn insight into lasting change.

Ramona Rice

Strategist. Advisor. Problem
Solver.

Across strategy, communications, digital, customer experience, and governance, Ramona connects the dots to help leaders understand friction and see a clearer path forward.

  • Strategic Leadership
  • Marketing & Communications
  • Customer Experience
  • Digital Strategy & AI
  • Cross-Sector Experience
Ramona RiceCommunity post by Ramona Rice: The goal isn't to add more. It's to understand what needs to change.

01

M.S. in Marketing

College of William & Mary

02

BIS.

University of Virginia

03

Google AI Certification

AI strategy and digital transformation

04

20+ Years of Experience

Marketing, communications & strategic leadership

05

Award-Recognized Work

Public-sector communications

Real Challenges.
Meaningful Change.

BrightPath Foundation

When Growth Gets Stuck.

Northstar Learning Academy

When Teams Lose Alignment.

Community Forward Network

When Strategy Stops Moving.

WellSpring Wellness Group

When Growth Creates Friction.

They helped us see what we couldn't see on our own.
Thomas JohnsonBrightPath Foundation
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